What is a Trunk Show? | White Couture Designer Bridal & Tuxedos


A trunk show is a special event, hosted by at White Couture, which features one designer. At our trunk shows, you will have the opportunity to view the designer’s entire collection, as well as preview the new collection that may not yet be in stores! The gowns are sent directly from the designer to us so we may display the gowns for one weekend.

A representative from the designer’s studio is usually present to consult with us and our brides and style your wedding day look. The representative works closely with us in her studio in New York and can help customize your gown to create a one of a kind look. These representatives are experts in fabric, fit and construction and can answer any questions about the gowns or the process on the spot.

White Couture always offers you a special promotion during a trunk show weekend.  Typically you can count on 10% savings or a complimentary gift with purchase.  Join us for our trunk shows and take advantage of these opportunities.  For a list of upcoming events, visit our website.  We look forward to assisting you!

Typical FAQ’s:

Do I need to make an appointment?

It is best to make an appointment to ensure that enough time with a consultant and representative is blocked out just for you.

Can I bring someone with me?

Of course! It’s a good idea to bring someone with you to help you choose your gown. Bring someone whose opinion you trust, and who can be supportive and helpful in your gown search. Since the trunk show usually only runs for 2 days, it is important that you bring whomever you need to bring to make your decision once you find your dream gown at White Couture.

Try to avoid bringing too many people. Shopping for a wedding gown can be an emotional and overwhelming process, and too many opinions can sometimes confuse you. If you want your bridal party or other friends to view your gown, or be a part of the process, consider bringing them to one of your fittings.

How is a trunk show appointment different than a regular appointment?

A trunk show appointment allows you to view the entire collection available from the designer. A trunk show is a great time to work closely with the designer representative to style your wedding day look, since they are experts in wedding styling and can suggest custom changes to perfect your gown for you.

A trunk show appointment is different than a regular appointment in that the gowns are only there for one weekend, so it is a great time to find and finalize your perfect gown!

How do I know when a trunk show is coming to White Couture?

View our Trunk Show Schedule at White Couture

Follow our Blog

Sign up for Our Mailing List

Become a FAN on FACEBOOK